Sponsored by Altos, The Tahona Society is a collective of spirit makers and bartenders formed in 2009 to: promote quality and authentic tequila, help bartenders learn & educate customers.

After 9 years of existence and 7 cocktail competitions, the key challenge was to change the concept of “another” cocktail competition into a unique program that promotes sustainable practices in the bar industry; a genuine commitment to sustainability that has helped us lead the way on this new concept. 

As we travel the world meeting bartenders, we are finding more and more of them who mutual values of improving environments and practices behind the bar. That is why all of Tahona Society competitions are now made under The Collective Spirit, connecting bartenders around the world with supporting sustainable practices wherever they are in the world.